Marketwire (Arlington, VA) June 30
"The video represents a new way for McGruff to talk about bullying -- a pervasive issue for young people -- in an entertaining manner as part of NCPC's Circle of Respect initiative. To take the idea of bullying prevention further, NCPC developed the Circle of Respect to stop behaviors like bullying before they get out of hand. The recent cases of young people who have tragically ended their lives because they were so badly bullied, are yet another painful example that this is a real problem in America."
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