PR Newswire (Dallas, TX) March 22, 2011
"Mothers Against Drunk Driving (MADD) and Archie Comics® have partnered to raise awareness about underage drinking in advance of MADD's first annual PowerTalk 21™ day on April 21 — the national day for parents to start talking with their kids about alcohol. The Archie Comics Double Digest #217 issue hitting comic book stores tomorrow includes a storyline about underage drinking prevention, which features the likeness of Dallas Cowboys Tight End Jason Witten and, of course, the teens of Riverdale.
'MADD is excited to have the Riverdale gang and Jason Witten bring light to the importance of teens resisting the pressures to drink alcohol before they're 21,' said MADD CEO Kimberly Earle. 'A major disconnect exists between parents and kids when it comes to alcohol — research shows that one in five teens binge drink, while only one in 100 parents believes his or her child binge drinks — so MADD welcomed the opportunity to partner with Archie Comics and urge parents to start these vital conversations with their teens.'" Read More
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