Medical News Today, June 2, 2011
"Binge drinking among college students has long been viewed as dangerous and destructive. Government and non-profit health organizations spend millions of dollars annually on public service announcements (PSAs) aimed at dissuading college students from hazardous drinking habits. These organizations primarily use 'loss-framed', or negative messages, to show the dangers of binge drinking. Now, University of Missouri researchers have found that 'gain-framed', or positive messages, are much more effective in convincing college students to abandon binge drinking." Read More
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