Union Leader (Lebanon, New Hampshire) April 9, 2014:
"A new national survey links teen binge drinking to alcohol brand references in pop music, according to a study by the University of Pittsburgh and Dartmouth-Hitchcock Norris Cotton Cancer Center in Lebanon.
'They associate being a rock star or being a movie star with the behavior, and that’s a positive association,' said senior author of the study James D. Sargent, M.D., co-director of the Cancer Control Research Program at Norris Cotton Cancer Center and professor of pediatrics in the Geisel School of Medicine. 'It’s all related to the star power that’s endorsing the products.'
In the national randomized survey of more than 2,500 people ages 15 to 23, the researchers found that policy and educational interventions designed to limit the influence of alcohol brand references in popular music could be important in reducing alcohol consumption in teens and young adults. The findings have recently published online in the journal 'Alcoholism: Clinical & Experimental Research.'" Read More
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