Wednesday, April 1, 2015

Legally High? Teenagers and Prescription Drug Abuse

Science Daily, March 25, 2015

"Legal drugs such as OxyContin now kill more people than heroin and cocaine combined. While awareness of the dangers of illegal drugs has increased, many teens are still ignorant of the significant physical danger posed by legally prescribed drugs, according to a new study in Journal of Public Policy & Marketing.

'The CDC has classified the situation as an epidemic,' write authors Richard Netemeyer (University of Virginia), Scot Burton (University of Arkansas), Barbara Delaney (Partnership for Drug Free Kids), and Gina Hijjawi (American Institutes for Research). 'Prescription drugs are seen as blessed by a trusted institution, the FDA, while increasingly aggressive advertising by drug companies simultaneously floods parents and children with messages that these substances are safe, popular, and beneficial.'

The current study recruited teens in shopping malls across the United States, asking them to complete a web-based questionnaire on their use of substances including alcohol, tobacco, and both legal and illegal drugs. They were also asked whether they struggled with anxiety, felt a desire to be popular, sought out exciting activities, and what level of risk they associated with prescription drugs." Read More.

Visit our Resource Center here for more information on preventing prescription drug abuse.

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