Fox News, January 7, 2016
"More than half of underage people say they've seen alcohol marketing on the Internet, though few admit to engaging with brands or being a fan online, according to a new U.S. study.
Based on surveys about a year apart, researchers also found that teens who were more receptive to the marketing were more likely than others to later develop problem drinking.
The study team led by Dr. Auden McClure of the Dartmouth-Hitchcock Medical Center in Lebanon, New Hampshire, used data from a 2011 survey of about 2,000 youth, ages 15 to 20 years. The participants answered questions about their recollections of having seen alcohol ads online, visiting alcohol websites, recognizing images from brand home pages and being an online fan of brands like Bacardi or Jack Daniels." Read more
For resources to speak with youth about the dangers of underage drinking, click here.
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