Teens who saw tobacco ads more likely to smoke

CNN Health, January 17, 2011


"A study of German teens finds that those who were exposed to more cigarette advertisements during a nine-month observation period were more likely to take up smoking. The study is published in the journal Pediatrics.
Researchers looked at the role that any kind of advertising, including cigarette advertising, plays in influencing teens to begin smoking. Researchers showed advertisements to 2,102 German teens who had never smoked. The ads included six cigarette advertisements, and eight ads for other products including candy, clothes, cell phones and cars.
Students also answered surveys about how frequently they had seen each ad, as well as questions about smoking behaviors among their parents, peers, and their attitudes toward rebellious and sensation-seeking behaviors." Read More