Wednesday, September 8, 2010

Youth Exposure to Alcohol Advertising in National Magazines, 2001-2008

Johns Hopkins Bloomberg School of Public Health - September 7, 2010
The Center on Alcohol Marketing and Youth (CAMY)

"Because there is growing evidence that youth exposure to alcohol advertising increases the likelihood and quantity of underage drinking, reducing youth exposure is an important public health goal....More young people in the U.S. drink alcohol every month than smoke cigarettes or use any illegal drug. In 2008, 10.1 million young people between the ages of 12 and 20 reported drinking in the past month, and 6.6 million reported binge drinking...Alcohol use causes more than 4,600 deaths of persons under 21 each year, according to the Centers for Disease Control and Prevention." Read more

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