SAMHSA News, July 22, 2012
"This fall, SAMHSA plans to launch 'Talk. They Hear You.'—its third National Underage Drinking Campaign. With the help of a panel of experts to guide research, objectives, and strategies, SAMHSA has focused the campaign on engaging parents of youth ages 9 to 15 in prevention behaviors and motivating them to talk to their kids before there is a problem. The campaign aims to provide parents with practical advice, information, and tools to support their role as influencers on their child's decision not to drink.
Drinking alcohol under the age of 21 is illegal in the U.S., yet according to SAMHSA's National Survey on Drug Use and Health (NSDUH), in 2010, approximately 10 million youth ages 12 to 20 reported drinking alcohol in the past month. Underage drinking increases the risk of academic failure, illicit drug use, and tobacco use. And as a leading contributor to death from injuries for people under age 21, underage drinking continues to be a public health concern with serious consequences for youth, their families, and their communities." Read More