Friday, June 5, 2015

The Partnership for Drug-Free Kids Collaborates with DDB California on New Campaign That Offers Parents “Real Help”

Partnership for Drug Free Kids, April 8, 2015

"The Partnership for Drug-Free Kids, a national nonprofit working to reduce substance abuse among adolescents by supporting families and engaging with teens, is collaborating with DDB California on a new, integrated creative campaign that includes TV, print and radio public service announcements (PSAs). The ads are part of a campaign called 'Real Help,' and are geared toward parents of teens and young adults who have been impacted by substance abuse or addiction. The TV spots were directed by two-time Oscar®-Winner Angus Wall, who edited blockbuster films like 'The Girl with the Dragon Tattoo,' 'The Social Network' and 'The Curious Case of Benjamin Button.'

The 'Real Help' campaign is comprised of three :30 TV spots (Awkward Silence, Just a Phase, Embrace), one :15 TV spot (Awkward Silence), two print ads (Awkward Silence, Hug) and one :30 radio spot (Awkward Silence)." Read More

For more information on substance abuse among teens, visit our Resource Center here.

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