Wednesday, August 11, 2010

Cartoon Network Names Multi-Platform Bullying Prevention Campaign STOP BULLYING: SPEAK UP

Business Wire (Atlanta, GA) August 11:

"Cartoon Network, a division of Turner Broadcasting System, Inc. (TBS, Inc.), announced today further details of its multi-platform Bullying Prevention Campaign at the National Bullying Prevention Summit in Washington, DC. Speaking to an audience comprised of government officials, business leaders and leading educators of bullying prevention, Cartoon Network’s President and Chief Operations Officer Stuart Snyder unveiled the official title of the CAMPAIGN—STOP BULLYING: SPEAK UP—which will serve to educate and empower young bystanders to take action to reduce/prevent bullying. Bystanders represent the 75-85% of students in schools that witness incidents of bullying every year, whether on the playground, in the classroom, on the bus, on social media websites, or cell phones. The STOP BULLYING: SPEAK UP on-air and online CAMPAIGN will launch in October to coordinate with the fifth annual National Bullying Prevention Awareness Month, sponsored by the National Center for Bullying Prevention.  As part of a larger commitment to the anti-bullying efforts, CNN, sister network to Cartoon Network, which has to date covered numerous stories about the rise and growing concern over bullying in America, will also recognize October Bullying Prevention Month by presenting an Anderson Cooper 360° Town Hall event the first week in October, along with the network’s previously announced month-long series of stories on the victims, perpetrators and root causes of bullying which will air across CNN and HLN. Renowned and award-winning journalist Anderson Cooper will welcome government and education leaders, parents groups and child behavioral experts from top universities and non-profit institutions to discuss the many issues and concerns surrounding bullying."
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