New Haven Register (Cheshire, CT) August 2:
The town’s Coalition to Stop Underage Drinking is taking its message to the airwaves. The group has spent about $5,000 in grant money to pay for three weeks worth of public service announcements that have begun running on radio station WHCN (105.9 FM), said Michelle Piccerillo, the town’s director of Youth and Social Services... 'It’s part of a social marketing campaign designed to reach to the parents of teenagers to remind them that not only is it illegally for teenagers to drink, it’s dangerous,' Piccerillo said."
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