"The increasing consumption of entertainment media, including television and the internet, by teenagers not only puts them at risk for poor academic performance, it also makes it harder for their parents to talk to them about the dangers of drug and alcohol use. Parents can reduce the risk of their teenagers ever experimenting with drugs and alcohol by 50 percent just by talking with them, but finding the time has become more challenging... 'These new findings present a unique opportunity for parents to play a more active role in what their kids are watching, monitor how they are spending their time online and remain aware of the impact all of this media consumption is having on their impressionable teens,' said Jill K. Spineti, President and CEO of The Governor's Prevention Partnership. 'We know that kids today are bombarded with pro-drug and drinking messages via everything from song lyrics, movies and video games to social networking sites. Videos of kids abusing cough medicine and common household products to get high are all too accessible online, and that's why it's more important than ever for parents to break through the media noise and make their voices heard.'"
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