Monday, May 2, 2011

Energy Drinks and Alcohol Still a Risky Mix

Food Safety News, May 2, 2011

"In the wake of regulatory threats against the makers of alcoholic energy drinks, some are calling for further scrutiny of nonalcoholic energy drinks promoted as mixers for alcohol.
Last year, after the Food and Drug Administration and Federal Trade Commission told the four biggest manufacturers of alcoholic energy drinks the caffeine in their beverages was an unsafe additive, and that their marketing might be unfair and deceptive, the companies agreed to reformulate.
Of course, that did nothing to stop people -- especially young people -- from adding alcohol to energy drinks as they've always done, but did call into question whether the practice should be encouraged in advertising and promotions.
'If marketing a product that combines caffeine and alcohol is illegally deceptive, then promoting a drink as a mixer is equally deceptive,' said Michele Simon, research and policy director at the Marin Institute, an alcohol industry watchdog." Read More

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