Thursday, October 20, 2011

AWARxE Launches 'Does a Drug Dealer Lurk in Your Medicine Cabinet' Ad Campaign

PR Newswire (Mount Prospect, IL) October 19, 2011

"AWARxE, a consumer protection program provided by the National Association of Boards of Pharmacy® (NABP®) Foundation, has launched a national ad campaign encouraging consumers to get informed and take action to protect their families from the dangers of prescription drug misuse and abuse. By asking, 'Does a Drug Dealer Lurk in Your Medicine Cabinet?,' the ad campaign aims to motivate consumers to use AWARxE resources to obtain information about this public health threat affecting families and communities across the country, and to participate in prevention efforts. AWARxE highlights the importance of participating in the third Drug Enforcement Administration (DEA) National Prescription Drug Take-Back Day on Saturday, October 29, 2011, which gives consumers a means for getting unused, unneeded prescription drugs – including controlled substances – out of their homes and to an authorized DEA collection site for proper disposal, helping to prevent misuse of the drugs." Read More

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