New Campaign Seeks To Combat Underage Drinking by Teaching Parents How To Talk To Their Teens

Wall Street Journal (New York, NY) May 7, 2014

"The Alcohol Talk, a new public education campaign to help parents talk with their teens about drinking, was unveiled today by sponsor Pernod Ricard USA, the New York-based unit of the global spirits and wine marketer. The campaign emphasizes the timing, language and opportunities parents can use to have this conversation with confidence and credibility, based on input from experts, parents and teens themselves. 

According to campaign spokesperson and contributor Dr. Jennifer Powell-Lunder, a clinical psychologist specializing in adolescent behavior, most parents understand the importance of having The Alcohol Talk and have access to information on what to say, but think their teen won't listen to them. 'Almost three-quarters of teens say they value their parents' input on drinking. As such, our materials provide actionable direction on how parents can have this essential talk, including how to keep the dialog going from pre-teen years through high school.'" Read more