Thursday, December 16, 2010

CAMY: Liquor Ads On Cable Drive Increase In Youth Exposure, December 15, 2010

"Youth exposure to alcohol advertising on TV in the U.S. increased 71% between 2001 and 2009, according to a report released Wednesday by the Center on Alcohol Marketing and Youth (CAMY), driven by distilled spirits ads on cable.
The makers of those spirits panned the study as careless at best and biased at worst.
While the center concedes efforts by the industry to strengthen self-regulation, it says the average number of alcohol ads per year seen by young people increased from 217 in 2001 to 366 in 2009. The beer and distilled spirits industries agreed back in 2003 to place their ads only in shows whose makeup of underage audiences was 30% or less, compared to the previous threshold of 50% or less." Read More

No comments:

Post a Comment