Akira News, December 2, 2010
"However, teens can also experience feelings of doubt and may lack self-esteem. For these reasons, they are particularly susceptible to peer pressure: an overwhelming desire to fit in and do 'what everyone else is doing,' even if it means participating in such high-risk activities as drinking, smoking and sex.
It’s all part of a teenager’s efforts to try to separate from his or her parents and establish a personal identity.
To help teens and their families cope with peer pressure, The Health Alliance on Alcohol (HAA), a national education initiative established to address the issues of underage consumption of alcohol that includes members Heineken USA, New York Presbyterian Healthcare System and White Plains Hospital Center, has developed a booklet entitled 'Facts & Conversations: Peer Pressure.'" Read More