Thursday, April 14, 2011

Beer Institute Recognizes Alcohol Awareness Month, Highlights Commitment to Reduce Underage Drinking, Drunk Driving

PR Newswire (Washington D.C.) April 13, 2011 "In recognition of National Alcohol Awareness Month, Joe McClain, president of the Beer Institute, emphasized the long-term commitment of brewers and importers to reduce underage drinking and drunk driving. As an industry, they have made significant investments in public safety, education and prevention campaigns. Beer Institute members combat underage drinking and drunk driving through a wide variety of programs. Among the recent examples of their efforts are: Anheuser-Busch has created a Family Talk Facebook page (available at to provide resources and encourage open, honest communication between children and parents about alcohol responsibility. In addition, through the company's We I.D. program, Anheuser-Busch and its family of 600 wholesalers host trainings and distribute tools to help retailers serve and sell alcohol responsibly, and post signage to remind customers that they will be asked to show a valid I.D. when they purchase alcohol." Read More

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