Thursday, April 7, 2011

Wheaties FUEL® Champions Mentorship with “FUEL a Future” Campaign

Business Wire (Minneapolis, MN) April 6, 2011 "Wheaties FUEL®, the first-ever cereal designed specifically to help fuel wins, today launches its 'FUEL a Future' campaign to empower parents and other mentors to help develop the next generation of champions through sports. Starting April 6, any adult can pledge to play one game of basketball with a child in their family or community at Wheaties FUEL will donate $1 per pledge to Boys & Girls Clubs of America. Wheaties FUEL guarantees a $50,000 donation to Boys & Girls Clubs and will donate up to $40,000 more based on pledges.* To celebrate the launch of the 'FUEL a Future' campaign, Wheaties FUEL is hosting a special mentor event today at the James Jordan Boys & Girls Club in Chicago. Twenty-six Chicagoland teens and their mentors have been invited to participate in an exclusive basketball clinic and private discussion with a special guest 'coach.'" Read More

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