Wednesday, April 13, 2011

MADD Announces First Annual PowerTalk 21 Day and Brand Refresh

PR Newswire (Dallas, TX) April 11, 2011 "As part of Alcohol Awareness Month, Mothers Against Drunk Driving (MADD) unveils a new logo today in advance of next week's first annual PowerTalk 21™ day on April 21, the national day for parents to start talking with their kids about alcohol. In an effort to get the conversation started between parents and teens across the U.S., MADD — along with National Presenting Sponsor Nationwide Insurance — is urging families to get a free Power of Parents, It's Your Influence™ handbook at 'After more than 30 years of saving lives and serving people, we're excited to reveal a refreshed version of our logo and reintroduce our brand, especially leading up to PowerTalk 21 day — a day that truly signifies our real-world approach to keeping today's youth alcohol free, so they grow up healthy and don't become tomorrow's drunk drivers,' said MADD CEO Kimberly Earle." Read More

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