About.com, July 13, 2011
"You would think that college students who had blackouts, missed classes or got into fights after a binge drinking episode would try to cut down on their alcohol consumption. But many of them continue to binge drink because they perceive the positive social benefits of drinking to outweigh all of the negative consequences.
They simply do not associate their drinking with the negative consequences, research has found, until those negative effects become too bad to ignore.
University of Washington psychologists conducted an online survey of 491 college students about their past-year drinking. They were asked if they had experienced any of 35 different negative consequences of drinking as well as 14 positive experiences associated with drinking." Read More