UWire.com, July 12, 2011
"Advertising effectively promotes alcohol brands to teenagers, researchers from Dartmouth Medical School and the Johns Hopkins Bloomberg School of Public Health found in a study published in the July issue of the Archives of Pediatrics and Adolescent Medicine. Dartmouth pediatricians Susanne Tanski, Auden McClure and James Sargent found a correlation between alcohol companies’ annual advertising expenditures and underage drinkers’ preferred brands in the study titled 'Alcohol Brand Preference and Binge Drinking Among Adolescents.'
The researchers also found that respondents who said they had a favorite brand were significantly more likely to report having engaged in binge drinking than those who did not specify a favorite.
'Youths chose distilled spirit brands in large numbers, brands preferred by youth have tended to have high advertising expenditures, and choosing a favorite brand was associated with binge drinking,' the researchers concluded." Read More