Tuesday, September 13, 2011

Alcohol Ads Still Reaching Youth on the Radio: Industry's Voluntary Standards Remain an Issue

PR Newswire (Baltimore, MD) September 13, 2011

"Almost one out of 11 alcohol radio ads in 75 markets across the nation in 2009 failed to comply with the industry's voluntary standard for the placement of advertising, according to the latest analysis conducted by the Center on Alcohol Marketing and Youth (CAMY) at the Johns Hopkins Bloomberg School of Public Health.
In 2003, trade groups for beer and distilled spirits committed to placing alcohol ads in media venues only when underage youth comprise less than or equal to 30 percent of the audience, since 30 percent of the audience is 20 years old or younger." Read More

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