The Register Citizen (Torrington, CT) September 13, 2011
"McCall Foundation, The Northwest Connecticut Coalition to Stop Underage Drinking and the Harwinton Burlington Coalition to Stop Underage Drinking kicked off their 2011 - 2012 campaigns with an integrated marketing campaign that includes a billboard located at the Torrington Post Office, school programs to educate both parents and students, T-shirt giveaways in all participating schools, law enforcement activities and an innovative 'street team' approach.
'We know that teens are influenced by their friends. For this reason, we chose the ‘street team’ approach. We pick positive peer role models to influence their friends to make good choices. Teens on the street teams will be helping us promote our message which is that underage drinking isn’t cool or safe and that many other kids are saying no to alcohol. The street teams will distribute T-shirts at community and school events. The shirts have slogans such as ‘Think Don’t Drink’ - they use a positive approach to reducing underage drinking,' said Kevin Pettit, Program Supervisor." Read More