PR Newswire (Washington D.C.) September 6, 2011
"The Beer Institute (BI) and its members today announced their support for the federal government's 'We Don't Serve Teens' program for the fifth consecutive year. Launched in 2007, the campaign provides parents and other adults with educational tools to help reduce illegal teen drinking.
'As an industry, brewers and importers are actively engaged in numerous partnerships at the local and federal level to address underage drinking and help parents effectively talk about it with their teens,' said Beer Institute President Joe McClain. 'Parents are the leading influence on their children's decisions about alcohol, and the beer industry is committed to giving them, as well as their communities, the tools they need to help teens make responsible choices.'" Read More
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