Tuesday, June 29, 2010

Student billboard designs on display in Times Square

Market Watch (New York, NY) June 29:

"Six students from New York City's High School of Art and Design are being given an opportunity that many designers only dream of -- their designs will be featured on Clear Channel's 'Spectacolor HD' digital billboard in Times Square. The billboards were created as part of Create! Don't Hate., a Design Ignites Change mentoring initiative. Professional designers from the New York chapter of AIGA mentored students from the High School of Art and Design to create billboard designs addressing the theme of tolerance. The final student designs address a wide variety of issues such as gay rights, racism and body image. Over the course of two months, the mentors led students through the design process -- from brainstorming and sketching to producing the final designs on the computer. Twenty-two students participated, with six of the designs ultimately chosen for display in Times Square on prime advertising space donated by Clear Channel Spectacolor. "
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