No Kidding, Kids Are Actually Listening to Their Parents When It Comes to Talking About Underage Drinking

MarketWatch (Washington, D.C.) April 2, 2012


"In recognition of Alcohol Awareness Month, The Century Council, the leading national not-for-profit funded by distillers dedicated to fighting drunk driving and underage drinking, released new survey results today which reveal that parents continue to be the leading influence on their kid's decisions to not drink alcohol. Additionally, the survey demonstrates when it comes to talking about underage drinking, kids are actually listening to their parents when they discuss this serious, important, and sometimes awkward topic.
According to the research, parental influence with regard to underage drinking has increased significantly over the past 10 years. Today, 83% of youth ages 10-18 years old, cite parents as the leading influence in their decision to not drink at all, or not to drink on occasion, which is up 28% proportionally from 2003. Parents rank significantly higher than friends/peers and teachers which tied for second as the leading influence on their decisions about drinking at 33%. Rounding out the top six influencers are; punishment (28%), brothers and sisters (24%) and law enforcement (23%)." Read More