Tuesday, February 1, 2011

H-K implements drug and alcohol campaign

The Middletown Press (Haddam, CT) February 1, 2011

"The Haddam-Killingworth High School has implemented a marketing campaign to change students’ misperceptions on alcohol and drug use.
In Haddam-Killingworth, most teens don’t drink alcohol, use tobacco or smoke marijuana. At least that’s what many teens think. A Social Norms research based marketing campaign will aim to correct this misperception in the community starting this year.
The slogan 'What about You?' will be seen often on posters placed in locations throughout the school and the community for the next few months.
The posters will be part of the Haddam – Killingworth’s Healthy Communities-Healthy Kids Coalition Social Norms Campaign. In addition, there will be a parent focus which will remind parents that it is important to know the whereabouts of their teen and who their teen is with." Read More

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