The Partnership at Drugfree.org Responds to National Institutes of Health Study on Effectiveness of the National Youth Anti-Drug Media Campaign

PR Newswire (New York, NY) February 23, 2011


"A new independent, scientific analysis of the Office of National Drug Control Policy's National Youth Anti-Drug Media Campaign (NYADMC) found that teens who were exposed to 'Above The Influence' drug abuse prevention messages, an integral part of the NYADMC, were less likely to use marijuana than those who are not exposed to the campaign. The study is supported by a grant from the National Institutes of Health and is published in the January issue of the peer-reviewed journal Prevention Science.
Data from the study of more than 3,000 students, across 20 communities nationwide, found that by the end of 8th grade, 12 percent of those who said they had not seen 'Above The Influence' drug abuse prevention messages reported marijuana use compared to only 8 percent of students who had reported familiarity with the campaign.
'The new data confirms that the campaign messages are having the intended positive effect on teens and that they are in fact working,' said Steve Pasierb, President and CEO of The Partnership at Drugfree.org, a nonprofit organization that assists in facilitating the creative development of the messages used in the NYADMC." Read More