Thursday, January 13, 2011

Mentoring Program Turns Cameras on Its Young Clients

The New York Times, January 12, 2011

"For the first time in its more than 100-year history, Big Brothers Big Sisters of America is actively seeking donations, through a nationwide campaign, to underwrite its work with children at risk.
The outreach is part of a new public service advertising initiative that was created with the help of the Advertising Council and is being announced Thursday, as part of the 10th anniversary celebration of National Mentoring Month.
Called 'Start Something,' the campaign uses traditional as well as social media to illustrate the positive impact the adult volunteers of Big Brothers Big Sisters have on children’s lives, and to solicit both volunteers and financial support." Read More

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