Thursday, January 20, 2011

Underage Drinking Campaign Underway

The Heights (Boston, MA) January 20, 2011

"Boston Mayor Thomas M. Menino recently announced the launch of a month-long underage drinking prevention campaign, in an effort to remind businesses and individuals not to serve or provide alcohol to minors.
In partnership with PatrĂ³n Spirits, the 'We Don't Serve Teens' campaign, as it has been coined nationally, is sending a message by placing 50 billboards throughout the city, 10 of which are in Allston-Brighton. In both English and Spanish, the billboards read, 'The City of Boston reminds you: The legal drinking age is 21. Thanks for not providing alcohol to teens.'
The citywide initiative includes advertising materials from the national campaign, sponsored by a team of public and private organization, including the Federal Trade Commission, according to a report by the Allston-Brighton Tab." Read More

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