The Heights (Boston, MA) January 20, 2011
"Boston Mayor Thomas M. Menino recently announced the launch of a month-long underage drinking prevention campaign, in an effort to remind businesses and individuals not to serve or provide alcohol to minors.
In partnership with Patrón Spirits, the 'We Don't Serve Teens' campaign, as it has been coined nationally, is sending a message by placing 50 billboards throughout the city, 10 of which are in Allston-Brighton. In both English and Spanish, the billboards read, 'The City of Boston reminds you: The legal drinking age is 21. Thanks for not providing alcohol to teens.'
The citywide initiative includes advertising materials from the national campaign, sponsored by a team of public and private organization, including the Federal Trade Commission, according to a report by the Allston-Brighton Tab." Read More
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