Tuesday, January 25, 2011

Supersized Alcopops are Latest Public Health Threat

PR Newswire (San Francisco, CA) January 25, 2011

"Marin Institute, the alcohol industry watchdog, released model state legislation today to expand last year's federal ban on seven dangerous caffeinated alcoholic beverages by the Food and Drug Administration. The model bill also restricts the size and alcohol content of the newly reformulated products and other youth-friendly alcopops.
'The federal government action was a giant step forward to protect the public from products containing illegal stimulants such as caffeine,' said Michele Simon, research and policy director at Marin Institute. 'Now it's time for states to codify the federal ruling, as well as protect the public health and safety by restricting high alcohol content, supersized alcopops.'
The beverages in question include Anheuser-Busch InBev's Tilt brand, Phusion Project's re-formulated Four Loko line, United Brands' reformulated Joose line and some of Mike's Hard Lemonade products. These beverages are sold in supersized 23.5 oz, single serving cans, with up to 12% alcohol content—the equivalent of 4.7 standard drinks of alcohol. The supersized drinks are flavored malt beverages known as 'alcopops,' sweet, bubbly and fruity beers known to appeal to underage youth." Read More

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